At the end of the day, a website is simply a means to an end. The end goal is so often overlooked by South African website designers. The end goal you might ask is what exactly? For a Web Designer, in many cases, it might simply be to build you a great looking website and then move onto the next client. That is not very helpful to you, a medical practitioner and business owner, whose end goal in all likelihood, is to hopefully have a website that helps your business grow.  Do you agree?

Our end goal is not simply to build a website for your medical practice that looks great. Our ultimate goal is to build a website that looks amazing, functions the way it is supposed to and use it as a tool that effectively markets your medical practice online, within the specific medical niche you operate in.

All too often, we see medical practices with great looking websites (to be honest, in most cases, many that do not look so great) that effectively achieve nothing. It is all too common to find that no detailed strategic planning on how to actually market such websites and ultimately the businesses they are built to promote are put into place.

With every website we build, we take an in depth look at your specific medical niche. Who are your competitors? What are they doing successfully or unsuccessfully online? How best can we position your business within your niche and what are the opportunities and caveats of competing in your particular niche online?

After analysing a wide variety of factors and variables in your particular niche, that will ultimately influence the effectiveness of any attempt to position you online, we will formulate a plan on how to market your practice online in a way that is unique to the industry you operate in.

Optimising websites for speed, optimal performance on different browsing devices and operating systems and in the end, optimising your website for conversions (actually getting people who visit the website to become physical, paying clients) are some of the methods we look at when deciding what route to take when building a website that will be an effective and profitable online business asset.

Additionally, looking for unique opportunities to market your practice on the internet, whether it be through search engines like Google, promotional video marketing, social media platforms and/or media buys, are some of the tools in our online marketing arsenal. We will look for opportunities that no one in your field is taking effective advantage of in the online space and we look how to exploit those opportunities in a way that translates into a profitable marketing endeavour for your practice.

LET’S HAVE A CHAT and get down to the brass tacks, which essentially boil down to – How can we use the amazing tool that is the internet to actually make more money for your practice?